Dell, in it’s all encompassing wisdom has decided to market NetBooks in a new fashion, directly at women. Apparently the female of the species is only now becoming aware of devices such as the NetBook, and Dell wants to take advantage of that new found fact! Hence their new website, Della…
My first impression, was Dell are marketing fashion devices, accessories, that are visually pleasing, and compliment personal style. Most of us personalise our devices, in many ways, cases, covers screen protectors, software etc; and I have to say delving into the site I did like a lot of the graphical customisation for devices. Fashion is important to all, effective mobile computing is also as important. Is it though, demeaning to market the same devices, differently to women, than you do to men?

